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Pillar IV | We Are Winston-Salem

Overarching Goal: Strengthen WSSU’s identity, visibility, and community impact through relationships that matter, stories that inspire, and shared pride in the vibrant spirit of the Ramily, demonstrated through growing recognition, partnerships, and engagement.

 

Strategic Imperatives  〉

  • Amplify WSSU’s HBCU Identity, Brand, and Institutional Profile
    • Foster a culture of belonging and pride that unites the university community while elevating WSSU’s distinctive identity, reputation, and visibility.
    • Honor WSSU’s history and celebrate its achievements through storytelling, events, and traditions.
    • Implement integrated marketing and communications strategies that strengthen visibility and trust.
    • Ensure brand consistency across all platforms and messaging.
    • Monitor brand perception growth through engagement metrics and stakeholder sentiment.
  • Deepen Regional Engagement and Drive Economic Impact
    • Position WSSU as a cornerstone of Winston-Salem’s educational and economic ecosystem through mutually beneficial partnerships that generate measurable regional impact.
    • Develop strategic partnerships that advance shared goals in education, workforce development, health, and community well-being.
    • Partner with regional organizations to expand economic opportunity and regional growth.
    • Evaluate community impact through measurable outcomes.
    • Enhance the university’s recognition and reputation as a premier regional comprehensive institution.
  • Advance Philanthropy and Build a Culture of Giving
    • Cultivate a sustainable culture of philanthropy that inspires alumni, employees, students, corporations, foundations, and friends of WSSU to invest in the University’s mission, strategic priorities, and future.
    • Strengthen alumni engagement and giving strategies that deepen lifelong connections to WSSU and increase philanthropic participation.
    • Expand corporate, foundation, and community partnerships that generate philanthropic support for institutional priorities.
    • Develop intentional strategies that cultivate a culture of giving among students, alumni, employees, and friends of the University.
    • Align fundraising priorities and campaigns with the Strategic Plan to increase support for scholarships, academic excellence, student success, research, innovation, and other institutional priorities.
    • Strengthen donor stewardship, engagement, and recognition practices to deepen relationships and encourage sustained investment in WSSU.
  • Activate the Ramily as Advocates, Ambassadors, and Investors
    • Mobilize the collective influence, relationships, expertise, and resources of the WSSU Ramily to champion the University, expand its reach, strengthen strategic relationships, and create new opportunities for institutional advancement.
    • Strategically engage alumni, students, employees, families, and friends of WSSU as ambassadors who actively advance the University’s mission, reputation, and strategic priorities.
    • Leverage the professional networks, influence, expertise, and relationships of the Ramily to create opportunities for students, strengthen partnerships, and expand WSSU’s regional and national reach.
    • Equip members of the Ramily with consistent messaging, stories, and engagement opportunities that enable them to effectively advocate for and represent WSSU.
    • Create intentional pathways for alumni and supporters to invest their time, talent, influence, and resources in advancing WSSU.
    • Recognize and celebrate Ramily members whose advocacy, service, leadership, and investment contribute to WSSU’s success and institutional advancement.