Primary Logos
The Winston-Salem State University logo is available in the following configurations. They must be created by the Office of Communications and Marketing and may not be redesigned to appear otherwise.
Additionally, depending upon the choice of background the standard use of color is subject to change for the sake of legibility. The files that are linked for download below are fit for use on white and light backgrounds.
To download any of the following logo files fit for dark backgrounds, please visit the Color Considerations page.
The institutional logos are the property of Winston-Salem State University. Management and licensing of the logos resides within the Business Services. Contact Demetria Burton with any questions about licensing the mark.
Primary Logo
Downloads: 300 dpi jpeg | 72 dpi jpeg | png | eps vector
Abbreviated Vertical
Downloads: 300 dpi jpeg | 72 dpi jpeg | png | eps vector
Which version of the logo should I use?
The Best File Choice For Print
File format: You should always use CMYK files for print.
The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow and key (black).
File resolution (300 dpi = dots per inch): For print products, you should use an image that is at least 300 dpi at 100% scale. Using a lower resolution file can result in poor image quality. Higher resolution files are much larger than low resolution files (72 dpi).
The Best File Choice for Digital
File format: You should always use RGB files for digital.
RGB (red, green, and blue) refers to a system for representing the colors to use on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum. Levels of R, G, and B can each range from zero to 100 percent of full intensity.
Low Resolution or High Resolution File
File Resolution (dpi = dots per inch)
For computer screens, use 72 dpi (low resolution): Computer screens display images at 72 dpi. Therefore, it is unnecessary to use high-resolution files (300 dpi) for images that will be displayed on a monitor. Low-resolution files are smaller and will consequently load more quickly than high-resolution files on a web page. If you attempt to use a low-resolution file for print, it will generally appear pixelated or appear out of focus.
For print items, use 300 dpi (high resolution): You should always attempt to use files that have at least 300 dpi at 100% scale when choosing files for print.
If you need to significantly increase the original size of a high-resolution image, it will become pixelated. In these instances, you should use an EPS file. EPS files are not bitmap files. They will not lose resolution no matter how much you scale them.
Which file format should I select?
JPEG (Joint Photographic Experts Group): JPEG files are a great universal file format. This file type works well for both print and web.
PNG (Portable Network Graphics): PNG is a great option if you want to place an image on a colored background. The background in PNG files is transparent. When you import files in this format you will not have the white block background around the image. We do not recommend this format for print.
EPS (Encapsulated PostScript)/Vector File: EPS files are excellent for several reasons. First, you can scale the image 500% or greater and it will not lose resolution. It is not a bitmap file like JPEG and PNG. EPS files also have a transparent background. If you place/import the file on a colored background, the image will not have a white block background. You may not be able to open an EPS file if you do not have graphic software, but it can be imported into most software programs. EPS files are great for print or web.
If you are ordering apparel, the vendor will need an EPS vector file.
